有一种文化，见证了每个时代的成长

是这种传承，让经典温度重生

有一种原创，释放出年轻一代的热爱

是这种力量，用灵感探索创造

2019年百事聚焦中国创造力，与原创联名

将热爱基因注入百事盖念店

演绎原创力量下的“年轻文化体验空间”

让“百事热爱”燃爆这个夏天！

We are a culture that bears witness to the growth of each era.

We revitalize the classics, and with creativity,

explore love among the younger generations.

With this power, we embrace inspiration.

We embrace innovation and we embrace creation.

Focusing on the richness of the Chinese culture,

we have joined hands with several trailblazers.

Together we have established unique spaces for cultural exploration,

and aimed to add a special kind of love among the young.

With this in mind, Pepsi is now poised to put heat in its summer slogan:

FOR THE LOVE OF IT

UTC手册——百事 X 凤凰

UTC Handbook - Pepsi X Phoenix

凤凰牌自行车，在那激情燃烧的岁月中作为国货精品而风靡全国；如今，带有凤凰标志的中国凤应时代而生，随时代而变，以潮流时尚的新形象展现国潮品牌的傲人风姿。

With a long history, the Phoenix bicycle has been a popular choice among locals nationwide. Now, with a nod to a new era, the Pheonix bicycle has been updated to an image of fashion and beauty, whilst still holding dear to its unique style.

2019年百事跨界凤凰推出联名自行车，将“热爱”基因与80、90年代的经典印记进行碰撞，让记忆中的本土国民品牌焕发新的文化魅力。

The team up between Pepsi and Phoenix in 2019 to launch the Pepsi X Phoenix bicycle, aimed to trigger the memories of the 80s and 90s, and rejuvenate the cultural glamor and vigor of the brand.

在单品的设计方面，凤凰 的“二八大杠”、三角车架设计、鞍座等经典元素被得以保留，烫金的Pepsi印花装点车身，两大品牌logo亦在车头重组，将高街潮流元素完美搭载进复古框架。

Whilst retaining classic Phoenix elements such the bar, the triangular frame and the saddle, the main body of the bicycle has been gilded with the Pepsi print, and the front carefully decorated with the two logos. It is a fusion of the old and new, tradition with modernity.