UTC手册——百事篇

UTC Handbook – Pepsi Chapter

百事可乐作为历久不衰的文化符号，它运用流行文化，承载每代人的记忆，启发年轻人大胆释放属于自己的渴望与热爱。

As a long-lasting cultural symbol, Pepsi uses pop culture to carry the memories of each generation forward, inspiring the young to feel free and to follow their own dreams.

2019年引领潮流文化，创新不断的百事可乐，通过音乐、运动、时尚等潮流场景打造年轻文化生态，用情感连接年轻人内心的热爱，演绎“热爱全开”的品牌主张。

In 2019, Pepsi, a veteran of fashion, culture and innovation, is ready to continue to create a cultural ecology for young people through music, sports, fashion, etc. To continue to establish emotional bonds with the inner passion of young people, Pepsi is ready to reaffirm its brand proposition of “FOR THE LOVE OF IT”.

跨界单品中极具冲击视觉的线条与撞色设计，为流行注入了无限可能；细节围绕年轻玩酷的氛围，用设计语言承载对时尚的理解与对自由的向往，多场景全方位玩转百事本色。

The striking visual lines and color contrast design in the crossover items inject infinite possibilities into the fashion; Pepsi emphasizes fun and play by details and shows its knowledge on fashion and yearning for freedom with design language, resulting in an all-around demonstration of Pepsi’s essence in multiple scenes.

具体单品描述

心形造型眼镜

热爱精神与复古潮流的玩味混搭，此刻跃然眼上。

经典百事蓝勾勒出与众不同的爱心造型镜框，

配备独具巧思的特制镜片，能将目之所及的星点光源都晕染出心形效果，

为欢聚场景再注入一份“热爱全开”的玩趣态度。