Luxury Rebel × MIKAEL D联名款首发,为爱加冕

[ 鞋履 ] 2019-08-19 编辑:Elise

天才设计师Jean Michel Cazabat与设计鬼才Mikael Derderian携手打造以“DREAM COLLECTION”为主题的crystal系列婚鞋:Luxury Rebel × MIKAEL D联名款。

图片来自 Luxury Rebel × MIKAEL D

问:品牌目前婚纱系列受到了极大的欢迎,除了婚纱系列,你们还有成衣系列,未来的发展会着着重在哪个一块发展呢?还会继续在鞋子领域发展吗?

The brand wedding dress series has been greatly welcomed, in addition to the wedding dress series, you have clothing series, which part will be more focus on for the future developments? Will it continue to grow in shoes?

Basically, when I started the brand with bride, which in terms main focus on the collection. But slowly I realized also evening wear is very important part. So I did actually go more into evening wear and for period of time Mikael D was doing a lot of evening wear than bridal. However, we do have opportunity that came with all the celebrities, especially Jay Chou wedding with Hanah, Tiffany Tang’s wedding, we really realized the opportunity to grow more into the bridal brand, it becomes a little bit more important for us. Especially for the Chinese’s market. So it was just the matter I think of strategy and decision making, but I feel both divisions are equally important, in terms of development, in terms of advancement for design the bride. I actually want to take another level by providing more. So right now the plan is to develop the brand to have more excitability for many customers. The collaboration of shoes LR gave me the perfect time because the company was just rebranded, we created the logo, brand image, brand website which also launched month ago, we are really expending to offer more products.

答:基本上,当我创立这个婚纱品牌的时候,主要专注在婚纱上。但是慢慢地我意识到晚礼服也是非常重要的一部分。所以有一段时间我花了很多心思在晚礼服,做了很多晚礼服,多过婚纱。而且,当我们为明星艺人提供婚纱时,尤其是周杰伦与昆凌的婚礼,唐嫣的婚礼,我们真正意识到这些机会是可以帮助品牌成长的,这对我们来说变得很重要。尤其是中国市场,所以这是我思考策略和决策的问题,但我觉得这两种划分在发展和婚纱设计的进步方面同样重要。实际上,我想通过提供更多来达到另一个层次。所以现在的计划是开发这个品牌,让更多的顾客有更多的兴奋感。女鞋LR品牌的合作给了我一个完美的时间,因为公司刚刚就在一个月前更新了logo,品牌形象,品牌网站。我们需要扩大去提供更多的产品。

 

问:系列中哪款你最喜欢?

Which shoe is your favorite from this collection?

I get the question to ask too many times, even with my clothing. How can you pick all your children, you can’t have a favor. I think in my vision is a designer, I create to match bride’s taste. Each girl I want to have different girl attract to different dress or different shoes, because I think the true sort of making perfect design. If all the girl attract to the same dress or same shoes, I may haven’t done a good job of design, if I can create multiple brides of different designs, and pleased different customers, then I done my job. My favorites is always about crystal elements, I put a little touch of everything that I love in every shoes.

答:这个问题我问过很多次了,即使是我的衣服。就好像你的所有孩子你最喜欢哪个一样,你选择不了。我认为从我是一个设计师的角度看,我所设计出的东西能符合新娘的品味。每个女孩我都想让不同的女孩吸引到不同的衣服或不同的鞋子,因为我觉得这样才会真正的那种完美的设计。如果所有的女孩都喜欢同一件衣服或同一双鞋子,那可能是我的设计没有做好,如果我可以创造多个不同款式的婚纱,满足不同的顾客,那么我就做好了我的工作。我最喜欢的总是水晶元素,我在每双鞋里都放了一点我喜欢的东西。

 

问: Luxury rebel和 MD 两个品牌的感觉不一样,在设计过程中你认为他们的不同是什么?

The brand of Luxury Rebel and MD, they are such different brands, how do you think that difference has inspired your design?

The fact the brands are completely different. But they can marry together, create something perfect, its really the challenge that we have to face with. But I don’t think it’s a challenge because it can make a lot of opportunity, because LR has certain market for their business and Mikael D has different market with evening wear and bridal business, so however, the same customer is attract to the Mikael D brand equal to attract to LR brand, atomically that marriage of the two to create something special and unique for the bride dreams of the Mikael D brand as well as LR brand, giving those two elements together with really like the perfect match. Because right now anybody or any girl that seen our work, they can not go and get a piece of that work in the store, its really the first time in the history Mikael D make that happen, so that marriage we all looking forward. We are very happy about that and very excited, this is the only first step towards maybe something much bigger in the future.

答:事实上,这两个品牌是完全不同的。但是他们可以结合,创造一些完美的东西,这是我们必须面对的挑战。但我不认为这是一个挑战,因为它可以创造很多机会,因为LR有一定市场为他们的业务和Mikael D的晚礼服和婚纱不同的市场业务,然而,一个客户被Mikael D吸引也自然被LR吸引,两个结合的品牌能创造一些很独特东西, MIKAEL D的梦幻元素和LR品牌结合在一起就像是完美的搭配。很多女孩看到我的婚纱或礼服也许她们无法直接去买,但是现在的联名系列让更多的女孩儿可以接触到MIKAEL,这是有史以来MIKAELD第一次实现这一点,我们对此感到非常高兴和兴奋,也期待未来有更多的突破。

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